Pauline KwasniakJun 20, 20202 minTHE NORDIC MICE SUMMIT- CHANGED DATES With more than 18 years of experience in the MICE business, incoming and outgoing Lonni Gulliksen certainly knows a lot about the MICE in...
Pauline KwasniakJun 19, 20206 minRebranding - Learning from Volkswagen The brand new logo design unveiled by Volkswagen during the Frankfurt Motor Show 2019, marked the beginning of one of the biggest rebrand...
Pauline KwasniakJun 19, 20203 minBusiness NOT as usual = The two Ts On June 22nd (MONDAY) - 10 pm BST, we will be delivering an Instagram live show on the Event Planners Talk IG platform, about rebranding...
Pauline KwasniakJun 15, 20203 minLET AFRICAN SPEAKERS TELL YOU ABOUT AFRICA “The single story creates stereotypes, and the problem with stereotypes is not that they are untrue, but that they are incomplete. They m...
Pauline KwasniakJun 12, 20205 minDMCs: SLEEPING GIANTS THAT NEED TO EVOLVE WITH TECH - 2 YEARS ON Do you remember a controversial but extremely popular event which I was was a part of? "THE SLEEPING GIANTS: DMCS NEED TO EVOLVE TO SURVI...
Pauline KwasniakJun 10, 20203 minHow to introduce digital organisational change for MICEIn 2019 we took a slight break from events, and worked with a couple of clients from various industries, on DIGITALIZATION of their busin...
Pauline KwasniakJun 7, 20203 minDIVERSITY WILL NOT HAPPEN IF YOU WON'T ALLOW ALL OF US TO PARTICIPATE The current anit-racism movement has sparked many discussion and debates about RACISM in general. Many people started to come forward sha...
Pauline KwasniakJun 6, 20202 minDigital Customer Journey Map No matter if you use digital channels solely for raising awareness or you actually engage in e-commerce, your customers will be spending ...
Pauline KwasniakJun 3, 20204 minPromoting your MICE agency on social media Before you start planning your digital and social media marketing strategy, you should first carry out the digital audit of your business...
Pauline KwasniakJun 3, 20203 minSafety as a unique selling point for destinations, across social media.Safety is becoming a unique selling point for destinations across the globe. Currently, there is a number of competitions as well as tend...
Pauline KwasniakJun 2, 20204 minDigital marketing tips for event planners and agents, post COVID-19. The world of events has been severely hit by the economic effects of COVID 19 lockdown. However, with more countries easing up their rest...
Pauline KwasniakMay 10, 20202 minCooler, closer or cleaner- Which one are you girl ?Are you a cooler, closer or cleaner ? Find out.