Pauline KwasniakNov 5, 20205 minPersonas - a group of people you want to influence What is the primary objective of marketing? Udi Ledergor, the CMO of Gong (a sales calls intelligence tool) recently stated that marketin...
Pauline KwasniakJun 23, 20203 minMICE Rebranding post COVID - main key points and resources Thank you to all who joined the session yesterday about REBRANDING on Event PLanners Talk for the Digital Festival - "Business not as us...
Pauline KwasniakJun 6, 20202 minDigital Customer Journey Map No matter if you use digital channels solely for raising awareness or you actually engage in e-commerce, your customers will be spending ...
Pauline KwasniakJun 2, 20204 minDigital marketing tips for event planners and agents, post COVID-19. The world of events has been severely hit by the economic effects of COVID 19 lockdown. However, with more countries easing up their rest...
